Smart ‘Live All Out’ takes over Boracay with biggest Labor Day weekend celebrations
From tossing 16 of the biggest parties in the country’s premier beach destination to giving away the best summer perks for subscribers, the undisputed wireless services leader Smart Communications, Inc. (Smart) pulled out all the stops to bring the ‘Live All Out’ experience in the much anticipated Labor Day weekend celebrations in Boracay Island.
“This summer, it’s all about giving our subscribers the ultimate summer experiences that they can fondly share with family and friends through Smart’s best call, text and mobile data bundles,” said Mon Isberto, PLDT and Smart Public Affairs Head. “You can always rely on Smart’s beefed-up network as you give the whole world a glimpse of your share-worthy moments in Boracay and other top summer destinations of the country.”
The highlight of Smart’s ‘Live All Out’ gatherings was Sunkissed Boracay, the island’s official Labor Day weekend party, which the mobile service leader hosted in partnership with Fearless Productions and the Department of Tourism to establish Boracay’s moniker as ‘Asia’s 24/7 Party Island.’
The four-night party series from April 30 to May 3 set at the White House beachfront in Station 1 drew thousands of partygoers while raving to the pounding beats of world-renowned DJs like R3HAB, Paris Blohm and Morgan Page as well as local party scene staples and Smart Ambassadors DJ Ace Ramos and MC Pao, among many others.
Sunset at the Smart Yacht
Smart, in partnership with Meg Magazine, also took the Labor Day weekend celebrations to the seas by bringing lucky subscribers on board the exclusive Smart Yacht Party, where they danced to the sick beats of DJ Nina and MC AOH and enjoyed unlimited free drinks – with no less than the world-famous Boracay sunset in the backdrop.
Smart’s ‘Live All Out’ brand of epic partying also ruled the celebrations in the island’s most happening places, such as Epic Bar, Sur Beach Resort and Tides, where the mobile services leader threw an Instagram-worthy Sunset Foam Party that lasted until past midnight.
Summer treats at the Smart Dome
Smart also set up a massive Smart Dome at Station 1, which gave everyone the chance to hang out with Smart brand ambassadors, recharge gadgets for free, snap free photo-souvenirs, and download apps and mobile content for a chance to win exciting prizes. Smart Prepaid and Smart Bro subscribers who topped up their account or bought new devices also got the chance to take home a Smart Summer Kit with cool beach must-haves, enjoy free fruit shakes and free sunset paraw rides, as well as earn raffle entries to the ongoing ‘Live All Out’ Summer promo.
Beach clean-up operations
Pitching in to maintain Boracay’s pristine beaches, Smart also supported cleanup operations led by the local government and the DOT, making sure each party neither left a trace nor took anything away from the island – other than memories of a one-of-a-kind Smart ‘Live All Out’ Summer experience.
To check out the Smart ‘Live All Out’ Summer experience in Boracay and all other parts of the country, visit Smart.com.ph/liveallout and follow @SMARTCares on Twitter and Instagram.